With all the intricacies of planning your deployment, it can be difficult to prioritize marketing to existing and future subscribers. We collaborated with a few teams to share key items and tactics to consider when creating a marketing plan for broadband customers.
Community Broadband University
Marketing Approaches with Pivot
Annie Mordhorst with Pivot Group highlights the importance of creating a strong brand. A logo might not seem important in the early stages of planning the network, but ensuring that the services available to your community are communicated clearly and effectively will impact take rates.
We’d be happy to discuss the details of your broadband vision and can provide you with a cost analysis that compares the speed and cost of deployment for a full-splice, semi-precon, and full-precon deployment in your community.
One of our Corning representatives will contact you shortly. If you need immediate assistance, you can contact our FTTx Business Development Representative Wyatt Grubbs at firstname.lastname@example.org or (704) 840-3889.