“Success without meaning is nothing at all. There was a greater purpose that was calling.” — Babar Afzal
Working as an IT Analyst in India, the UK, US and Middle East, Babar Afzal fulfilled the dream of most young professionals in his homeland of India. He earned a life of luxury, travelled the world and worked with the best and brightest in the technology industry. This was quite a departure from his humble beginnings in Jammu and Kashmir. Back home, life went on — the centuries-old traditions of nomads, goat shepherds and weavers producing Pashmina — the finest of wool fibers. This extraordinary fabric is responsible for creating the most luxurious shawls on earth.
Competition, harsh weather, a high climate, dwindling resources and a small economic return were working against the Pashmina goats, nomads, herders and weavers back in Kashmir. When he heard of their plight, he was deeply affected. Babar’s deep connection to his people never wavered. He had the passion and he had the means to leave his professional life, pack his bags and return home. His goal was simple. He would adopt the life of a shepherd, study the entire eco-system and bring the kind of change that would help sustain and grow the ancient, yet struggling, Pashmina industry in Kashmir. He took on this mission with a XOLO Era 3X smartphone — staying connected with everyone from shepherds to buyers, capturing images of some of the Pashmina designs produced by artisans, working with apps, all while documenting and sharing his findings.
Babar’s efforts resulted with the founding of the Pashmina Goat Program. “It is not just about a product. It is about one million people whose lives are directly and intricately linked to this incredible product. And that is what the Pashmina Goat Program is trying to highlight,” Babar said. He has also used technology change the dynamics, by introducing e-commerce systems, testing and certification of the Pashmina, plus instant weather alerts delivered to the smartphones of herders and nomads. Babar admits it has been an incredibly tough journey. But he will also tell you, “It’s all been worth it.”
Tough, powerful and practical — the XOLO Era 3X
From busy city streets to the mountainous climate of the Himalayas, the sleek XOLO Era 3X is right at home. It’s impressive 5-inch (127mm), 720 x 1280 display features tough Corning® Gorilla® Glass 3 with Native Damage Resistance™. This is important. Gorilla® Glass 3 is not only chemically strengthened — its atomic configuration is formulated so that the glass is more durable and better able to resist the deep scratches that cause glass to break. Powered by 1.25GHz quad-core MediaTek MT6737 processor, the Xolo Era 3X runs Android 7.0 (Nougat) for a fast, user friendly experience with the device. To keep connected the XOLO Era 3X includes Wi-Fi, GPS, Bluetooth, FM, 3G and 4G (with support for Band 40 used by some LTE networks in India). Its long-life 3000mAh battery is designed to keep you up and running. And to help you more efficiently store your photos and videos, the Xolo Era 3X provides a robust 16GB of internal storage that can be expanded up to 64GB via a microSD card. Finally, the XOLO Era 3X has an excellent camera system, especially for capturing images in low light. On the front is a 13MP primary camera and on the rear you have a front-shooting 13MP camera which is ideal for capturing superior selfies. The XOLO Era 3X — all this in a tough, affordable smartphone.