The impact of smartphones on consumers, from individuals to global enterprises, has been unprecedented. When coupled with mobile networks for ubiquitous coverage and capacity, smartphones have the ability to commoditize innovation.
What is commoditized innovation? Very simply, it’s a concept that can be developed, at a relatively low cost, into an application and be shared globally in a rapid manner.
Commoditized innovation shares these common factors:
- Low-cost mobile devices: Manufacturing volume drives down unit costs.
- Apple iOS and Google Android platforms: Devices and associated app stores reach all corners of the globe.
- Mobile software developers and open development environments: The pool of global talent that can build apps is very large and diverse.
- Mobile services: These low-cost services are embedded in the mobile operator’s network and have uses in both personal and business app roles.
- Mobile networks: Mobile operators reach all corners of the globe with their networks, meeting their subscribers indoor and outdoor coverage and capacity needs.