Automotive Trends

Making the CASE for Automotive Trends

We’ve reached a pivotal intersection in the auto industry where analog meets digital, form meets function, and integrated design creates unique opportunities for today’s innovators. Your vehicle is more than just a mode of transportation: it’s a form of self-expression that provides comfort and demands customization. It’s “game on” for the auto industry as major trends like connectivity, autonomy, car sharing, and electrification, known commonly by the acronym “CASE,” are demanding seismic change from decades- and even centuries-old technologies.

"C" is for Connected

Vehicles that provide the driver and passengers with infotainment and access to the Internet of Things, offering new possibilities for comfort and connectivity.

"A" is for Autonomous

Vehicles that use sensor and computing technologies to make “smart” decisions on behalf of the driver. In the very near future, even the driver will become a passenger.

"S" is for Shared

With ride sharing, vehicles are shared among many different people and are viewed more as a service than a product. This new subscription-type service is ushering in a world of new market entrants and new business models.

"E" is for Electrified

Vehicles are shifting to hybrids and EVs with electric-based propulsion systems, making for a quieter, more environmentally friendly mode of transportation.