Device Customization with Vibrant Corning® Gorilla® Glass | Consumer Electronics | Corning

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Device Customization with Vibrant Corning® Gorilla® Glass

Device Customization with Vibrant Gorilla Glass

Creative possibilities for manufacturers

The cover glass innovation that helped launch a smartphone revolution continues to create new possibilities for mobile-device consumers while forging new revenue streams for Corning.

Vibrant Corning® Gorilla® Glass – debuting on Acer's new Chromebook 14 for Work – lets manufacturers offer devices decorated with multi-color, high-resolution, photo-quality images, printed on the industry's most durable cover glass solution.

"Corning's proprietary technology is opening up a new realm of creative possibilities in branding and decoration for Acer and other mobile consumer electronic devices," said John Bayne, vice president, Corning Gorilla Glass. 

Using proprietary Inkjet Printing Technology, Vibrant Gorilla Glass lets manufacturers create differentiation and make their products stand out. It also helps meet the existing demand for customization coming from consumers. 

"Combining expertise in advanced glass with breakthrough ink, equipment, and processing capabilities, Corning is changing the game."

Making new device designs possible

People's devices are becoming more and more integrated into their daily lives. That means there is a growing desire to have those devices visually reflect users' personalities. This has created a strong market for customization, which you can see in handsets and laptops. Many people are using unique covers and skins. But existing solutions have drawbacks in quality and durability. Our Inkjet technology allows device customization that doesn't exist today.

Combining expertise in advanced glass with breakthrough ink, equipment, and processing capabilities, Corning is changing the game. Manufacturers now have the opportunity to decorate their smartphones, tablets, and laptops with photo-realistic images and designs at a resolution equivalent to high-quality prints on paper. What's more, because the image is printed on Corning's industry-leading cover glass, the image will remain as durable, vivid, and beautiful as the glass it is printed on.

Going far beyond alternative, traditional screen-printing technologies, Vibrant Corning Gorilla Glass provides outstanding resolution and sharpness, requires shorter processing times, and produces less waste. It is preferable to laminating a film on cover glass, which has numerous drawbacks, including increased thickness, cost and processing. Of course, Gorilla Glass beats decorated films that can be easily torn or damaged.

Corning will launch Vibrant Gorilla Glass through specific design collaborations with device makers. The company is helping Acer target the Taiwan market with devices sporting regionally relevant imagery. Brands are looking at markets with brand loyalty. 

"The vision is to allow consumers to eventually upload their own unique photo and create the ultimate device personalization."

A Vibrant Future

In the future, we hope to continue to explore new possibilities with more device manufacturers. We hope to then work with manufacturers to be able to offer consumers the option to choose customization as part of their online orders. The vision is to allow consumers to eventually upload their own unique photo and create the ultimate device personalization.

Beyond these collaborations with manufacturers, we hope to work directly with the chief marketing officers (CMOs) of leading companies that want to express their own brand. For example, a company could advertise on laptops or notebooks by doing a run with their logo as a promotion or giveaway.In the future, we hope to continue to explore new possibilities with more device manufacturers. We hope to then work with manufacturers to be able to offer consumers the option to choose customization as part of their online orders. The vision is to allow consumers to eventually upload their own unique photo and create the ultimate device personalization.

Always tough, always innovating

With this announcement, Corning is again upping the capabilities of manufacturers while improving the way consumers interact with their devices.

In terms of the image quality, Vibrant Corning Gorilla Glass offers manufacturers multi-color printing with the durability that is not currently available today.  

"You're getting images that really burst off your devices in a way you never thought possible – Vibrant Gorilla Glass brings your personal images to life," Scott Forester, director, Gorilla Glass Innovations, said. "And, the image you know and love is protected by tough Gorilla Glass so it will retain that high quality."

"Corning is creating a user experience that just didn't exist before."

Forward-Looking and Cautionary Statements

This article contains “forward-looking statements” (within the meaning of the Private Securities Litigation Reform Act of 1995), which are based on current expectations and assumptions about Corning’s financial results and business operations, that involve substantial risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include: the effect of global political, economic and business conditions; conditions in the financial and credit markets; currency fluctuations; tax rates; product demand and industry capacity; competition; reliance on a concentrated customer base; manufacturing efficiencies; cost reductions; availability of critical components and materials; new product commercialization; pricing fluctuations and changes in the mix of sales between premium and non-premium products; new plant start-up or restructuring costs; possible disruption in commercial activities due to terrorist activity, armed conflict, political or financial instability, natural disasters, adverse weather conditions, or major health concerns; adequacy of insurance; equity company activities; acquisition and divestiture activities; the level of excess or obsolete inventory; the rate of technology change; the ability to enforce patents; product and components performance issues; retention of key personnel; stock price fluctuations; and adverse litigation or regulatory developments. These and other risk factors are detailed in Corning’s filings with the Securities and Exchange Commission. Forward-looking statements speak only as of the day that they are made, and Corning undertakes no obligation to update them in light of new information or future events.