Corning specialty glass helps bridge the gap between digital and brick-and-mortar shopping experiences
Even as consumers continue to love the ease of online shopping – with estimated global sales soaring past $1.6 trillion in 2015 – brick-and-mortar locations remain their primary connection with retail brands.
Seeing and touching merchandise remain powerful reasons shoppers willingly head for the store. Plus, they like the convenience of taking their purchase home right away. On the other hand, they’re hooked on the notion of researching and customizing products online, even if they eventually end up with an in-store purchase.
With consumers shifting frequently between online and in-person shopping – often combining them by researching on mobile devices while in the store -- retailers are strategizing to make the overall experience as seamless and customer-friendly as possible.
It’s known as omnichannel marketing, and it plays out like this: A shopper interacting with a touchscreen, selecting product information at will in a highly personalized experience, while still being within arm’s reach of the product itself.
Progressive retailers are banking on the fact that once shoppers are physically in a store, they tend to browse and make more purchases than they would online.
So bridging this gap between physical and digital worlds is a competitive advantage. And Corning specialty glass is inspiring many retailers to make that advantage their own. Here’s why: