FONTAINEBLEAU, FRANCE – While Corning® Advanced-Flow™ (AFR) technology is known for its process efficiencies, it’s now also being regarded for its beauty by world-renowned Italian artist and photographer Giovanni Ricci-Novara who recently photographed the reactors.
Giovanni’s work has been featured in art galleries, museums and international art fairs around the globe and when Corning presented the possibility of photographing the reactors, he was inspired by them and excited about the opportunity to work in a new market.
“Today in the chemical industry, researchers, engineers, chemists spend a lot of time in their plant or lab with their eyes constantly watching a piece of equipment that make them successful in their work,” he said. “I was inspired by Corning’s reactors not only because of their beauty but for the opportunity to remind these innovators that the work they’re doing is important and impactful – just like the images.”
Giovanni had to stimulate his creativity differently for this shoot than he would photographing a sculpture or archaeological site. “Every object is filled with beauty and the challenge I looked at when photographing Corning’s reactors was to find sensibility in an object that is normally considered equipment,” he said.