By Michael Kunigonis, Vice President and General Manager, Corning Automotive Glass Solutions
I’ve been attending the Consumer Electronics Show in Vegas since 2011. My roles with Corning over the years have morphed as much as CES has, and I’ve watched CES evolve from showing tech related solely to its namesake to becoming the premier automotive tech show. In fact, the number of automotive-related exhibitors has more than tripled since 2018 alone. With that in mind, here are my main takeaways from CES 2020.
In-car UX is key.
CES’s shift to vehicle tech isn’t surprising. The world is looking for the next big thing, like the newest smartphone with its brilliant screen and pixel-rich camera or automatic connectivity and tech that understands us on a personal level. What if our cars could provide intuitive human-machine interaction for us like our smartphones do? The user experience inside the car is clearly one key driver of the car-buying experience. That’s why automakers are pulling inspiration and capability from companies traditionally rooted in consumer electronics, a topic I’ve written about at length before. This trend’s omnipresence at CES only reaffirmed my observations.
Take Daimler’s Vision AVTR concept, for example – it showed an advanced, futuristic version of in-car interactivity. With its occupant recognition capabilities and large central screen, your wholly personalized experience is just a drive – or a ride – away. Continental’s Natural 3D Display concept featured voice-activated controls and projected displays. And even Amazon is getting in on the game by making Alexa a native functionality in its Rivian and Lamborghini examples on the show floor.
Everyday consumers are leading the charge for automakers to think differently, and they’re responding with full tech-company-infused brainpower.