We’ve reached a pivotal intersection in the auto industry where analog meets digital, form meets function, and integrated design creates unique opportunities for today’s innovators. Your vehicle is more than just a mode of transportation: it’s a form of self-expression that provides comfort and demands customization. It’s “game on” for the auto industry as major trends like connectivity, autonomy, car sharing, and electrification, known commonly by the acronym “CASE,” are demanding seismic change from decades- and even centuries-old technologies.
Vehicles that provide the driver and passengers with infotainment and access to the Internet of Things, offering new possibilities for comfort and connectivity.
Vehicles that use sensor and computing technologies to make “smart” decisions on behalf of the driver. In the very near future, even the driver will become a passenger.
With ride sharing, vehicles are shared among many different people and are viewed more as a service than a product. This new subscription-type service is ushering in a world of new market entrants and new business models.
Vehicles are shifting to hybrids and EVs with electric-based propulsion systems, making for a quieter, more environmentally friendly mode of transportation.
Only a material like technical glass is versatile enough to address the challenges and opportunities that come with these trends. With more glass comes more form and even more function for the next generation of driving experiences.