Corning Incorporated (NYSE:GLW) announced it has been awarded three Telly Awards for its Thunderbolt™ Optical Cables by Corning video. The video received the 2014 Bronze People’s Telly Award for a Commercial or Marketing Piece, in addition to two Telly Awards won in the Business-to-Customer Campaign and Art Direction categories.
Corning’s video, titled Cables Just Got Better, demonstrates how Corning’s all-optical Thunderbolt fiber cables use light to connect computers and devices at incredible speed and over long distances. The award-winning video is one in a five-part series created to show Optical Cables by Corning are longer, up to 50 percent thinner, up to 80 percent lighter, and stronger than their equivalent copper counterparts.
“We wanted to show professional users that their creative workflow is no longer limited by the cables that connect computers to critical peripherals," said Kim Hartwell, senior vice president and chief commercial officer, Corning Optical Communications. “This simple, minimalistic video cleverly illustrates how Optical Cables by Corning transform people’s lives through innovation, and we’re proud of the recognition it has received.”
The first all-optical fiber cables for the Thunderbolt community, Optical Cables by Corning are enabled by Corning® ClearCurve® VSDN® optical fiber. With a “zero bend” radius, they can withstand bending, squeezing and tangling without damage or loss of function. They can also “daisy-chain” up to six Thunderbolt devices at the same time and are “hot swappable,” meaning they can be attached and removed without interruption to the system.
In its 35th season, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
About Corning Incorporated
Corning (www.corning.com) is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives. Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges. Corning’s businesses and markets are constantly evolving. Today, Corning’s products enable diverse industries such as consumer electronics, telecommunications, transportation, and life sciences. They include damage-resistant cover glass for smartphones and tablets; precision glass for advanced displays; optical fiber, wireless technologies, and connectivity solutions for high-speed communications networks; trusted products that accelerate drug discovery and manufacturing; and emissions-control products for cars, trucks, and off-road vehicles.