Corning Brings Gorilla® Glass NBT™ to Touch-Enabled Notebooks
New cover glass helps prevent damage to touchscreen displays; extends Corning Gorilla Glass into new market
CORNING, N.Y., July 29, 2013 – Corning Incorporated (NYSE: GLW) today introduced its newest cover glass, Corning® Gorilla® Glass NBT™, designed to help protect touch notebook displays from scratches and other forms of damage that come from everyday handling and use.
Gorilla Glass NBT is Corning’s unique glass solution for touch-enabled notebooks. Touch is becoming the primary way consumers are interacting with their mobile devices, and with increased touch comes the potential for the glass to scratch. Scratches can result in the cover glass breaking when the devices are subject to normal day-to-day usage. Corning Gorilla Glass NBT provides enhanced scratch resistance, reduced scratch visibility, and better retained strength once a scratch occurs to help protect notebook displays from breakage that can occur with lower-performing soda-lime glass.
Consumers want thinner, sleeker, and lighter-weight personal computers featuring touch technology. Noted as the next wave in touch technologies by market research groups, touch-enabled notebooks have the potential to approach the size of the current smartphone cover glass market within the next few years. Corning Gorilla Glass NBT delivers the cost-effective scratch and damage resistance that consumers have come to expect of the world’s leading cover glass solution to this new mobile device market.
“Known as the cover glass of choice, Corning Gorilla Glass now extends its exceptional capabilities into the emerging touch-enabled notebook market,” said James R. Steiner, senior vice president and general manager, Corning Specialty Materials. “We are confident that Corning Gorilla Glass NBT will outperform legacy soda-lime glass, delivering eight to 10 times more scratch resistance. In fact, for just 1 to 2 percent of a notebook’s retail price, consumers can now get the best cover glass solution: a Gorilla solution. Simply put, we believe that if you don’t have Gorilla on your device, it’s not as good.”
Similar to a handheld or tablet device, the consumer’s physical interaction intensifies with a touch-enabled notebook device to include swiping, tapping, gripping, and cleaning. Everyday interaction with these notebook devices can result in scratched cover glass and a compromised user experience. Corning’s consumer research indicates that complaint rates for scratching on notebooks are already up to four times higher compared to other mobile devices. Replacing the screen can be expensive and sometimes cost as much as half of the full notebook price, while leaving the user without a device for days.
“As a leader in touch-enabled computing, Dell is always seeking the finest materials to ensure our notebook screens are impact and scratch resistant,” said Sam Burd, vice president, PC Product Group, Dell. “We’re integrating Corning Gorilla Glass NBT into our new client devices launching this fall, further enhancing our industry leading product reliability and durability.”
Corning Gorilla Glass NBT is currently available and is expected to be featured on several notebook product models by leading global brands later this year.
For more information on Corning Gorilla Glass NBT, please visit www.corninggorillaglass.com.
Forward-Looking and Cautionary Statements
This press release contains “forward-looking statements” (within the meaning of the Private Securities Litigation Reform Act of 1995), which are based on current expectations and assumptions about Corning’s financial results and business operations, that involve substantial risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include: the effect of global political, economic and business conditions; conditions in the financial and credit markets; currency fluctuations; tax rates; product demand and industry capacity; competition; reliance on a concentrated customer base; manufacturing efficiencies; cost reductions; availability of critical components and materials; new product commercialization; pricing fluctuations and changes in the mix of sales between premium and non-premium products; new plant start-up or restructuring costs; possible disruption in commercial activities due to terrorist activity, armed conflict, political or financial instability, natural disasters, adverse weather conditions, or major health concerns; adequacy of insurance; equity company activities; acquisition and divestiture activities; the level of excess or obsolete inventory; the rate of technology change; the ability to enforce patents; product and components performance issues; retention of key personnel; stock price fluctuations; and adverse litigation or regulatory developments. These and other risk factors are detailed in Corning’s filings with the Securities and Exchange Commission. Forward-looking statements speak only as of the day that they are made, and Corning undertakes no obligation to update them in light of new information or future events.
About Corning Incorporated
Corning Incorporated (www.corning.com) is the world leader in specialty glass and ceramics. Drawing on more than 160 years of materials science and process engineering knowledge, Corning creates and makes keystone components that enable high-technology systems for consumer electronics, mobile emissions control, telecommunications and life sciences. Our products include glass substrates for LCD televisions, computer monitors and laptops; ceramic substrates and filters for mobile emission control systems; optical fiber, cable, hardware & equipment for telecommunications networks; optical biosensors for drug discovery; and other advanced optics and specialty glass solutions for a number of industries including semiconductor, aerospace, defense, astronomy, and metrology.
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