Just like the analog signal, cathode ray tube (CRT) technology has been dominant for more than 50 years. As we move into the digital age, LCD TVs are rapidly emerging as the technology of choice. That's because LCDs – like computers – are inherently digital devices. When your LCD TV is connected via a High-Definition Multimedia Interface (HDMI) cable, the signal comes through without loss or corruption, resulting in a cleaner and crisper image. Choosing a high-definition LCD TV provides the highest resolution and picture quality of all digital formats. Combined with digitally enhanced sound technology, HDTV raises the standard for audio and picture quality.

Better picture quality and improved sound are just some of the advantages of LCD technology. Other benefits include:

• No burn-in. You've probably seen a TV set or monitor where a faded image has been burned into a screen. That's because some television technologies rely on individual pixels to transmit images. When certain pixels are used frequently, they age faster than others, leaving artifacts or old images behind. LCD technology uses phosphors in a backlight to eliminate burn-in.
• Better contrast. The use of new polarizers and liquid crystal modes have enabled LCDs to achieve increased contrast. Some new products even have LED backlights with dynamic dimming capabilities to achieve the clearest picture in any light. So whether it's daytime TV viewing, gaming, or even theater applications, LCD can do it all.
• Better color spectrum LCD TVs offer exceptional color, contrast and brightness. These TVs deliver rich detail and exceptional clarity on virtually any size screen.
• Better picture in bright conditions. LCD is the most versatile television technology because it works well in bright environments. Backlight technology can increase in brightness to overcome ambient room lighting.

In short, LCD television is the ideal way to enjoy the rapidly expanding array of HDTV programming, enabling you to get the most out of every viewing experience.