Why Fiber-to-the-home?
In today’s real estate market every amenity offered to the buyer counts. Home amenities ranked third behind only price and location for home purchasing decisions and more luxury features was rated as important to very important for the next home purchase by 35% of those surveyed.
Fiber-to-the-home (FTTH) connections have doubled each year for the past two years now stand at over 2.9 million homes. These sophisticated home data networks are being used for high speed internet downloads and uploads, HDTV, home stereo/digital audio and home security systems and these services are available upon move-in.
A recent survey by the Internet Home Alliance (IHA) shows that 42% of US single-family home owners (26.1 million households) are interested in new technology in a connected home. FTTH also offered home buyers with increased resale value. Celebration Associates estimated in 2006 that a fiber connected lot sells for an additional $10,000. This offers builders a competitive marketing advantage. Through the Corning Connected Community program you don’t have to spend money on marketing materials to introduce or explain the technology/lifestyle benefits to prospective homebuyers.
Not only are fiber communities more attractive as unsightly communication pedestals are not required but FTTH offers a more environmentally friendly substructure as fiber networks do not use or conduct electricity. Not only will homebuyers love the aesthetics of the fiber community but they will also love the bandwidth fiber provides. It offers the highest data rates available and makes the “Triple-play” service (voice, data and video) available over one medium. All of these things allow your home-owners to take advantage of HDTV, online gaming, music and picture downloads and so much more at the speed of light.
Sources:
RVA Associates, LLC
FTTH Council Web site
TecHome Builder Web site
NAHB Consumer Survey 2002
IHA Internet Home Alliance Survey 2004
CEA 2003
Parks Associates’ Survey 2003